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Google Analytics and Search Console feed your next brief.

Oat reads Google Analytics and Search Console, shows every figure with its source and sync time, and proposes the next brief item.

  • Both connect read-only, so Oat never touches your settings.
  • Every figure carries its source, range and last sync.
  • You accept a proposed brief item before Oat writes.

You connect the property you choose, read-only.

Revoke access in Google and Oat shows the connection as needing attention instead of showing stale numbers as current.

Reads and search clicks stay in their own columns.

Google Analytics gives reads and read-through, Search Console gives clicks and impressions, and the two are never added together.

What a figure carries

Source named
Google Analytics or Search Console, next to the number.
Data unavailable
Nothing came back, so it shows as missing, never zero.
Stale
The sync is older than expected, so a warning shows.

What got read proposes the next brief item.

Oat proposes the brief item that follows what people read to the end, names its evidence, and adds it only when you accept.

Each channel reports in its own terms.

A view on a channel is never a read on your site, so each channel shows its own figures and no composite score.

Connect one account and let Dollop read first.

Create your account

Your own Google Analytics and Search Console, with the source on every number.

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